The resources on this page are intended for WIC Local Health Agencies. If you work for a local agency and would like to request a resource addition, please contact the WIC Program: Send us an email.

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WIC Agreement Addendum

National WIC Association: National Recruitment and Retention Campaign

The National WIC Association (NWA) is partnering with approximately 62 Indian Tribal Organizations and states, including North Carolina, to support the implementation of a National Recruitment and Retention Campaign. NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity has been developed and shared, with supporting visuals and messaging.

This campaign is a multi-platform effort designed to:

  • Recruit new WIC participants,
  • Retain current participants,
  • Improve the perception of the WIC program, and
  • Create national brand recognition.

  Components of the Campaign

This extensive digital, print, and point of care advertising campaign started in 2016 and is ongoing. Components of the campaign include:

  • Digital Advertising
  • Magazine Print Media
  • Local Activation Toolkit
    • Print Advertisements
    • Posters
    • Facebook Posts
    • Videos
    • Instructions
  • Targeted E-Blasts
  • E-Newsletter
  • Pediatrician and OBGYN and Point of Care Media/Literature
  • Targeted Social Media
  • Health Care Provider Advertising
  • Central Website & Text-to-Enroll
  • WIC Facebook Page
  • Social Influencer Program

  Campaign Resources for Local Agencies

The Resource Center of the NWA Online Community contains tools local agencies can use in their outreach efforts.

The following is available for local agency use:

  • Artwork and Templates
  • Brand Guidelines and Messaging Toolkit
  • State and Local WIC Agency Logos
  • Local Activation Toolkit
    • Print Advertisements
    •  Posters
    •  Facebook Posts
    •  Videos
    •  Instructions

If you have questions about these resources, please contact Natalie Mulloy.

  How to Access the National WIC Association Online Community

Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.

  National Recruitment and Retention Campaign’s Central Website

The signupwic.com website drives potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the signupwic.com update form to ensure their agency’s information is current.

  National Recruitment and Retention Campaign - What's New in 2019 Webinar

The National WIC Association (NWA) hosted the National Recruitment and Retention Campaign - What’s New in 2019 Webinar on 1/24/19. The NWA team and Meredith Custom Solutions team present on the elements of the 2019 campaign and answer questions about the campaign elements.

Local Agency Outreach Resources

Outreach Printed Materials

A variety of outreach materials are available for use by Local WIC Agencies through the Nutrition Services Branch. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the NSB Requisition Form.

 Outreach for Families

Resource Description Printed Size Item # Files
WIC Makes a Healthy Difference! Bilingual pamphlet highlights WIC eligibility, program benefits and contact information. 8.5 x 11" 0020
WIC Outreach Bookmark Bilingual bookmark highlights WIC eligibility, program benefits and contact information. 3.25 x 8.5" 0032
What is WIC? Fact Sheet Provides detailed information about WIC eligibility, program benefits, how to apply and contact information. 8.5 x 11"
  • 0066
  • 0066-S
WIC Welcomes You Poster Reassures WIC participants that WIC welcomes everyone, does not ask for or keep information about visa status or citizenship and ensures participant confidentiality. 18 x 24"
  • 0026
  • 0026-S
English Spanish
NC WIC Program Participant Flyer Flyer that describes what WIC is, who WIC is for and how to apply for WIC services for potential participants. Provides different methods for locating WIC offices in the area. 8.5 x 11"
  • 0067
  • 0067-S
English Spanish

 Outreach for Women

Resource Description Printed Size Item # Files
Moms Need WIC Too Bookmark Bilingual bookmark highlights postpartum nutrition concerns addressed by WIC, review of eligibility and contact information. 3.25 X 8.5" 0024
Are You Pregnant? Bookmark Bilingual bookmark highlights general prenatal nutrition concerns addressed by WIC, review of eligibility, program benefits and contact information. 3.25 x 8.5" 0025
Healthy Diet, Healthy Baby, Teal Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 18 x 24"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5000
    5000-S
  • 5004
    5004-S
  • 5006
    5006-S
Healthy Diet, Healthy Baby, Purple Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 11 x 17"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5003
    5003-S
  • 5005
    5005-S
  • 5007
    5007-S
Smart Bites by WIC Recipe Card: Baked Meatloaf

Smart Bites by WIC Recipe Card: Macaroni and Cheese

Smart Bites by WIC Recipe Card: Chicken Noodle Soup
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. Cards feature healthy meals using WIC approved ingredients. 5 x 7" 5008
5008-S
5009
5009-S
5011
5011-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
Breastfeeding and WIC; WIC Makes a Healthy Difference Provides information about WIC eligibility, program benefits, how to apply, contact information in addition to highlighting WIC Breastfeeding services and supplies. 8.5 x 11"
  • 3956
  • 3956-S

 Outreach for Children

Resource Description Printed Size Item # Files
Got Kids? Get WIC! Bookmark Bilingual bookmark reviews general childhood nutrition concerns addressed by WIC, review of eligibility for WIC, and contact information. 3.25 x 8.5" 0021
Look Who's 1! Birthday Card

Look Who's 2! Birthday Card

Look Who's 3! Birthday Card

Look Who's 4! Birthday Card
Age-specific 'Happy Birthday' cards with review of eligibility, program benefits, and contact information. Intended to help families celebrate an exciting milestone, while also reminding them about the benefits of WIC. Highlights the core functions of WIC and also addresses a common misperception by stating that children can participate on the program up to age 5. Includes envelopes. 5.25 x 7.25" 5012
5012-S
5013
5013-S
5014
5014-S
5015
5015-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)

 Outreach for eWIC

Resource Description Printed Size Item # Files
Welcome NC eWIC Feather banners, floor decals, and window clings celebrate that the NC WIC Program has tranisitioned to EBT (eWIC). N/A N/A
NC eWIC Outreach Cards for Current Participants (Purple) Cards targeting WIC participants that have not participated recently that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8"  rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. 4x6" 5093;
5093-S
English
PDF
JPG
Spanish
PDF
JPG
NC eWIC Outreach Cards for Potential Participants (Teal) Cards targeting potentially eligible families that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. 4x6" 5094;
5094-S
English
PDF
JPG
Spanish
PDF
JPG

 Outreach Resources for Media

  Outreach Resources for Partners

Resource Description Printed Size Item # Files
2018 NC WIC Program Outreach PowerPoint Presentation A PowerPoint presentation to provide a framework for Local Agency staff to develop an outreach presentation specific to their agency. Local agencies should save this presentation, modify and enhance as needed based on the purpose and target audience of their outreach efforts. N/A N/A
Sample Outreach Letters Letter templates that promote the WIC program and connect Local Agencies with potential WIC partners in their communities. Specifically, letters address physicians, food assistance programs, child care agencies, and social services.
  • 8.5x11"
  • 8.5x11"
  • 8.5x11"
  • 8.5x11"
  • N/A
  • N/A
  • N/A
  • N/A

NVRA Resources

Other Resources

Directories

Forms

Manuals

Public Health Nutritionist Recruitment

Thank you for your interest in public health nutrition positions in North Carolina.

For information on employment in a specific city or county in North Carolina, visit the county or local health department website.

For information on working for the State of North Carolina, visit the Office of State Human Resources.

 

Last Modified: February 14, 2019