WIC: Local Agency Outreach and Community Engagement Resources

This extensive digital, print, and point of care advertising campaign started in 2016 and is ongoing. Components of the campaign include:

• Digital Advertising
• Magazine Print Media
• Local Activation Toolkit
  • Print Advertisements
  • Posters
  • Facebook Posts
  • Videos
  • Instructions
• Targeted E-Blasts
• E-Newsletter
• Pediatrician and OBGYN and Point of Care Media/Literature
• Targeted Social Media
• Health Care Provider Advertising
• Central Website & Text-to-Enroll
• WIC Facebook Page
• Social Influencer Program

The Resource Center of the NWA Online Community contains tools local agencies can use in their outreach efforts.

The following is available for local agency use:

• Artwork and Templates
• Brand Guidelines and Messaging Toolkit
• State and Local WIC Agency Logos
• Local Activation Toolkit
  • Print Advertisements
  •  Posters
  •  Facebook Posts
  •  Videos
  •  Instructions

If you have questions about these resources, please contact Natalie Mulloy.

Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.

The signupwic.com website drives potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the signupwic.com update form to ensure their agency’s information is current.

The National WIC Association (NWA) hosted the National Recruitment and Retention Campaign - What’s New in 2019 Webinar on 1/24/19. The NWA team and Meredith Custom Solutions team present on the elements of the 2019 campaign and answer questions about the campaign elements.

• Recorded Webinar
• Participating States (PDF, 60 KB)
• Handouts (PDF, 2.7 MB)
• CPE Certificate (PDF, 643 KB)
• Certificate (PDF, 68 KB)

The National WIC Association (NWA) hosted the NWA Outreach and Retention Survey Highlights webinar on 2/21/19. This webinar will provide an overview of the findings from NWA's 2017 Outreach and Retention Survey report. The Outreach and Retention Survey report describes the outreach and retention activities used by local and state agencies across the country, which activities are most and least popular, and innovative activities that could be replicated in other agencies. Although the report does not describe the effectiveness of various activities, NWA hopes that it will provide our members with new outreach and retention ideas to try out.

• Recorded Webinar
• Handouts (PDF, 1.1 MB)
• CPE Certificate (PDF, 642 KB)
• Certificate (PDF, 68 KB)

Local agencies should use available data to plan, implement, and evaluate outreach strategies to build caseload. A strategic plan can improve efficiency, effectiveness, build buy-in among staff to conduct outreach activities, and result in both strengthened community partnerships and improved caseload. This webinar will explore various direct (i.e., to eligible individuals) and in-direct (i.e., establishing relationships with medical providers) strategies for conducting outreach and guide participants on how to develop a plan within their own local agencies.

• Recorded Webinar
• Handouts (PDF, 1.3 MB)
• CPE Certificate (PDF, 643 KB)
• Certificate (PDF, 68 KB)

• WIC Services Toolkit
• Description: This easy to use, multimedia training kit provides staff with resources to address aspects of the service delivery environment that impact the WIC participant experience. The toolkit consists of a collection of 16 training modules for 7 different topic areas. The modules are interactive, with activities and videos to reinforce content. Facilitator guides and printable activities are included for each module. In addition, assessment tools and resource guides. The toolkit was developed in collaboration with Altarum Institute and the States of Delaware, Maryland, New Jersey, and West Virginia, with funding provided by the Mid-Atlantic Region of the USDA Food and Nutrition Service.
• Topic areas include:
  • Communication Skills
  • Strategies for Group Education
  • Facilities and Use of Space
  • Service Delivery Modules
  • Understanding Your WIC Customers
  • Building Rapport with Diverse Participants
  • Guide for WIC Mentors
• Target Audience
  • All WIC Staff