The resources on this page are intended for WIC Local Health Agencies. If you work for a local agency and would like to request a resource addition, please contact the WIC Program:
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National WIC Association: National Recruitment and Retention Campaign
The National WIC Association (NWA) is partnering with approximately 62 Indian Tribal Organizations and states, including North Carolina, to support the implementation of a National Recruitment and Retention Campaign. NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity has been developed and shared, with supporting visuals and messaging.
This campaign is a multi-platform effort designed to:
- Recruit new WIC participants,
- Retain current participants,
- Improve the perception of the WIC program, and
- Create national brand recognition.
Components of the Campaign
This extensive digital, print, and point of care advertising campaign started in 2016 and is ongoing. Components of the campaign include:
- Digital Advertising
- Magazine Print Media
- Local Activation Toolkit
- Print Advertisements
- Posters
- Facebook Posts
- Videos
- Instructions
- Targeted E-Blasts
- E-Newsletter
- Pediatrician and OBGYN and Point of Care Media/Literature
- Targeted Social Media
- Health Care Provider Advertising
- Central Website & Text-to-Enroll
- WIC Facebook Page
- Social Influencer Program
Campaign Resources for Local Agencies
The Resource Center of the NWA Online Community contains tools local agencies can use in their outreach efforts.
The following is available for local agency use:
- Artwork and Templates
- Brand Guidelines and Messaging Toolkit
- State and Local WIC Agency Logos
- Local Activation Toolkit
- Print Advertisements
- Posters
- Facebook Posts
- Videos
- Instructions
If you have questions about these resources, please contact Elisabet Eppes.
How to Access the National WIC Association Online Community
Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.
National Recruitment and Retention Campaign’s Central Website
The signupwic.com website drives potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the signupwic.com update form to ensure their agency’s information is current.
NWA’s Efforts to Recruit and Retain WIC Participants
Outreach and Retention Survey Report
Retention and Outreach Resources for Local Agencies
Outreach Printed Materials
A variety of outreach materials are available for use by Local WIC Agencies through the Nutrition Services Branch. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the NSB Requisition Form.
| Resource |
Description |
Printed Size |
Item # |
Files |
| WIC Makes a Healthy Difference! |
Bilingual pamphlet highlights WIC eligibility, program benefits and contact information. |
8.5 x 11" |
0020 |
|
| WIC Outreach Bookmark |
Bilingual bookmark highlights WIC eligibility, program benefits and contact information. |
3.25 x 8.5" |
0032 |
|
| What is WIC? Fact Sheet |
Provides detailed information about WIC eligibility, program benefits, how to apply and contact information. |
8.5 x 11" |
|
|
| WIC Welcomes You Poster |
Reassures WIC participants that WIC welcomes everyone, does not ask for or keep information about visa status or citizenship and ensures participant confidentiality. |
18 x 24" |
|
English
Spanish
|
| NC WIC Program Participant Flyer |
Flyer that describes what WIC is, who WIC is for and how to apply for WIC services for potential participants. Provides different methods for locating WIC offices in the area. |
8.5 x 11" |
|
English
Spanish
|
| Refer a Friend Card |
Business cards that encourage peer to peer referrals. Cards can be customized to include local agency contact information. |
3.375 X 2.125" |
0030
0030-S |
|
| Not All Heroes Wear Capes! Bookmark |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward mom of children and infants. |
3.25 X 8.5" |
0035 |
PDF |
| You've Got This Veggie Thing Down! Bookmark |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward potentially adjuctively eligible families. |
3.25 X 8.5" |
0038 |
PDF |
| You've Got This! Bookmark |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward caregivers of all types. |
3.25 X 8.5" |
0039 |
PDF |
| WIC Is Here To Serve You! Bookmark |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward immigrants. |
3.25 X 8.5" |
0041 |
PDF |
| Resource |
Description |
Printed Size |
Item # |
Files |
| Moms Need WIC Too Bookmark |
Bilingual bookmark highlights postpartum nutrition concerns addressed by WIC, review of eligibility and contact information. |
3.25 X 8.5" |
0024 |
|
| Healthy Diet, Healthy Baby, Teal Flyer |
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. |
- 18 x 24"
- 8.5 x 11"
- 5.5 x 8"
|
- 5000
5000-S
- 5004
5004-S
- 5006
5006-S
|
|
| Healthy Diet, Healthy Baby, Purple Flyer |
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. |
- 11 x 17"
- 8.5 x 11"
- 5.5 x 8"
|
- 5003
5003-S
- 5005
5005-S
- 5007
5007-S
|
|
Smart Bites by WIC Recipe Card: Baked Meatloaf
Smart Bites by WIC Recipe Card: Macaroni and Cheese
Smart Bites by WIC Recipe Card: Chicken Noodle Soup |
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. Cards feature healthy meals using WIC approved ingredients. |
5 x 7" |
5008
5008-S
5009
5009-S
5011
5011-S |
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish) |
| Breastfeeding and WIC; WIC Makes a Healthy Difference |
Provides information about WIC eligibility, program benefits, how to apply, contact information in addition to highlighting WIC Breastfeeding services and supplies. |
8.5 x 11" |
|
|
| Be the Mom You Want to Be! |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward postpartum women. |
3.25 X 8.5" |
0037 |
PDF |
| You Got This, Mom! |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward breastfeeding women. |
3.25 X 8.5" |
0036 |
PDF |
| Next Step: Baby! |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward pregnant women. |
3.25 X 8.5" |
0034 |
PDF |
| Resource |
Description |
Printed Size |
Item # |
Files |
Look Who's 1! Birthday Card
Look Who's 2! Birthday Card
Look Who's 3! Birthday Card
Look Who's 4! Birthday Card |
Age-specific 'Happy Birthday' cards with review of eligibility, program benefits, and contact information. Intended to help families celebrate an exciting milestone, while also reminding them about the benefits of WIC. Highlights the core functions of WIC and also addresses a common misperception by stating that children can participate on the program up to age 5. Includes envelopes. |
5.25 x 7.25" |
5012
5012-S
5013
5013-S
5014
5014-S
5015
5015-S |
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
Instructions - New! 11/21/19 |
| WIC Kids Are Off To A Healthy Start! |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children. |
3.25 X 8.5" |
0040 |
PDF |
| WIC Kids Are Off To A Smart Start! |
Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children in Head Start. |
3.25 X 8.5" |
0033 |
PDF |
| Resource |
Description |
Printed Size |
Item # |
Files |
| Welcome NC eWIC |
Feather banners, floor decals, and window clings celebrate that the NC WIC Program has tranisitioned to EBT (eWIC). |
N/A |
N/A |
|
| NC eWIC Outreach Cards for Current Participants (Purple) |
Cards targeting WIC participants that have not participated recently that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. |
4x6" |
5093;
5093-S |
English
PDF
JPG
Spanish
PDF
JPG |
| NC eWIC Outreach Cards for Potential Participants (Teal) |
Cards targeting potentially eligible families that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. |
4x6" |
5094;
5094-S |
English
PDF
JPG
Spanish
PDF
JPG |
Tools and Resources
Various tools and resources are available to assist local agencies in their retention and outreach efforts.
| Resource |
Description |
Printed Size |
Item # |
Files |
| WIC Services Toolkit |
This easy to use, multimedia training kit provides WIC staff with resources to address aspects of the service delivery environment that impact the WIC participant experience. The toolkit consists of a collection of 16 interactive training modules for 7 different topic areas. Facilitator guides, printable activities, assessement tools and resource guides are included for each module. The toolkit was developed in collaboration with Altarum Institute and the States of Delaware, Maryland, New Jersey, and West Virginia, with funding provided by the Mid-Atlantic Region of the USDA Food and Nutrition Service. |
Web |
N/A |
|
| Customer Satisfaction Surveys |
Surveys that capture WIC program customer satisfaction. |
8.5x11" |
N/A |
English
Spanish |
| Resource |
Description |
Printed Size |
Item # |
Files |
| Local Agency Retention and Outreach Plan |
Template that must be used to document local agency's plan to build and sustain caseload and improve delivery of service annually. Refer to WPM Chapter 10 for details. |
8.5x11" |
N/A |
|
| WIC Program Outeach Activity Log |
Template that can be used to maintain documentation of all local agency retention and outreach efforts including the who, what, when, and where of all activities, and evaluation of the efforts. Refer to WPM Chapter 10 for details. |
8.5x11" |
N/A |
Template
Sample |
| Identifying Factors that Interfere with Particpation Reconciliation Log |
Spreadsheet used in conjunction with the "Detailed and Summary Participants Who Failed to Pick Up Benefits" report to collect and assess data related to barriers of participation and missed appoinments. |
Varies |
N/A |
Reconciliation Log XLS
Detailed Instructions |
| Memorandum of Understanding (MOU) |
Template can be used to work with partnering agencies to provide WIC services outside the local agency. |
8.5x11" |
N/A |
Template |
| Resource |
Description |
Printed Size |
Item # |
Files |
| How WIC Helps Fact Sheets |
Fact sheets developed by the NWA that describe the WIC program on the national and state levels. |
8.5x11" |
N/A |
|
| WIC Advertisement |
A general advertisement used to increase awareness of the WIC program that targets those who may benefit from participation. |
4x5" |
N/A |
English
PDF
JPG
Spanish
PDF
JPG |
| Sample Newspaper Articles |
Templates for newspaper articles local agencies can use to promote the WIC program. |
8.5x11" |
N/A |
English
PDF
Spanish
PDF |
| WIC Outreach: Guidelines for Building Media Relations |
Resource document provides guidance on working with the media. |
8.5x11" |
N/A |
PDF |
| NWA Social Media Starter Kit |
NWA resource tailored for local agencies to help them utilize social media effectively. |
Web |
N/A |
Access Onlilne |
| NWA WIC Advocacy Toolkit |
NWA resource that provides a variety of advocacy activities with tips, worksheets, and examples of how you can promote the WIC program. |
Web |
N/A |
Access Online |
| Resource |
Description |
Printed Size |
Item # |
Files |
| 2020-2021 NC WIC Program Outreach PowerPoint Presentation |
A PowerPoint presentation to provide a framework for Local Agency staff to develop an outreach presentation specific to their agency. Local agencies should save this presentation, modify and enhance as needed based on the purpose and target audience of their outreach efforts. |
N/A |
N/A |
|
| All About WIC |
Brochure developed by NWA that targets health care professionals and describes WIC program eligibility, benefits, and food package. |
8.5x11" |
N/A |
PDF |
| Sample Outreach Letters |
Letter templates that promote the WIC program and connect Local Agencies with potential WIC partners in their communities. Specifically, letters address physicians, food assistance programs, child care agencies, and social services. |
- 8.5x11"
- 8.5x11"
- 8.5x11"
- 8.5x11"
|
|
|
| Nutrition Services Rx |
Tear off pads for healthcare providers to refer patients to WIC. Local agencies can customize by adding their contact information. |
4.25 X 5.5" |
0031 |
|
| The NC Food and Nutrition Resource Programs Flyer |
A quick reference guide provides a snapshot of fourteen different United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) programs available in North Carolina. |
8.5 x 11" |
3703
3703-S |
|
| Outreach Activity Guide For Local Agencies |
Resource provides ideas for outreach and community engagement. |
8.5x11" |
N/A |
PDF |
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