DHHS DPH NSB
Women, Infants, and Children
(WIC)
Local Agency Outreach
and Community Engagement Resources
WIC: Local Agency Outreach and Community Engagement Resources
The resources on this page are intended for WIC Local Health Agencies. If you work for a local
agency and would like to request a resource addition, please contact the WIC Program: Send
us an email.
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National WIC Association: National Recruitment and Retention Campaign
The National WIC Association (NWA) is partnering with approximately 62 Indian Tribal Organizations and states, including North Carolina, to support the implementation of a National Recruitment and Retention Campaign. NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity has been developed and shared, with supporting visuals and messaging.
This campaign is a multi-platform effort designed to:
- Recruit new WIC participants,
- Retain current participants,
- Improve the perception of the WIC program, and
- Create national brand recognition.
To access the NWA National Recruitment and Retention Campaign resources, log in with your username and password on the National WIC Association website. If you do not have an account, you can create one and should link it to your local agency to gain access to all of the recruitment and retention resources. Once logged in, click on “R & R Campaign” to find to the latest resources to download and use in your local agency.
The signupwic.com website directs potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the NWA WIC Share Portal to ensure their agency’s information is current.
NWA Resources
Retention and Outreach Resources for Local Agencies
Outreach Printed Materials
A variety of outreach materials are available for use by Local WIC Agencies through the Community Nutrition Services Section. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the Community Nutrition Services Section Materials Requisition Form.
Outreach for Families
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| WIC Makes a Healthy Difference! | Bilingual pamphlet highlights WIC eligibility, program benefits and contact information. | 8.5 x 11" | 0020 | |
| WIC Outreach Bookmark | Bilingual bookmark highlights WIC eligibility, program benefits and contact information. | 3.25 x 8.5" | 0032 | |
| What is WIC? Fact Sheet | Provides detailed information about WIC eligibility, program benefits, how to apply and contact information. | 8.5 x 11" |
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| WIC Welcomes You Poster | Reassures WIC participants that WIC welcomes everyone, does not ask for or keep information about visa status or citizenship and ensures participant confidentiality. | 18 x 24" |
|
English Spanish |
| NC WIC Program Participant Flyer | Flyer that describes what WIC is, who WIC is for and how to apply for WIC services for potential participants. Provides different methods for locating WIC offices in the area. | 8.5 x 11" |
|
English Spanish |
| Refer a Friend Card | Business cards that encourage peer to peer referrals. Cards can be customized to include local agency contact information. | 3.375 X 2.125" |
0030 0030-S |
|
| Not All Heroes Wear Capes! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward mothers of children and infants. | 3.25 X 8.5" | 0035 | |
| You've Got This Veggie Thing Down! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward potentially adjunctively eligible families. | 3.25 X 8.5" | 0038 | |
| You've Got This! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward caregivers of all types. | 3.25 X 8.5" | 0039 | |
| WIC Is Here To Serve You! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward immigrants. | 3.25 X 8.5" | 0041 |
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Outreach for Women
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| Healthy Diet, Healthy Baby, Teal Flyer | Encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. |
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| Healthy Diet, Healthy Baby, Purple Flyer | Encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. |
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Smart Bites by WIC Recipe Card: Baked Meatloaf
Smart Bites by WIC Recipe Card: Macaroni and Cheese Smart Bites by WIC Recipe Card: Chicken Noodle Soup |
Encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. Cards feature healthy meals using WIC approved ingredients. | 5 x 7" |
5008 5008-S 5009 5009-S 5011 5011-S |
PDF
(English) PDF (Spanish) PDF (English) PDF (Spanish) PDF (English) PDF (Spanish) |
| Breastfeeding and WIC; WIC Makes a Healthy Difference | Provides information about WIC eligibility, program benefits, how to apply, contact information in addition to highlighting WIC Breastfeeding services and supplies. | 8.5 x 11" |
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| Be the Mom You Want to Be! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward postpartum women. | 3.25 X 8.5" | 0037 | |
| You Got This, Mom! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward breastfeeding women. | 3.25 X 8.5" | 0036 | |
| Next Step: Baby! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward pregnant women. | 3.25 X 8.5" | 0034 |
Outreach for Children
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
|
Look Who's 1! Birthday Card Look Who's 2! Birthday Card Look Who's 3! Birthday Card Look Who's 4! Birthday Card |
Age-specific 'Happy Birthday' cards with review of eligibility, program benefits, and contact information. Intended to help families celebrate an exciting milestone, while also reminding them about the benefits of WIC. Highlights the core functions of WIC and also addresses a common misperception by stating that children can participate on the program up to age 5. Includes envelopes. | 5.25 x 7.25" |
5012 5012-S 5013 5013-S 5014 5014-S 5015 5015-S |
PDF
(English) PDF (Spanish) PDF (English) PDF (Spanish) PDF (English) PDF (Spanish) PDF (English) PDF (Spanish) Instructions - New! 11/21/19 |
| WIC Kids Are Off To A Healthy Start! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children. | 3.25 X 8.5" | 0040 | |
| WIC Kids Are Off To A Smart Start! Bookmark | Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children in Head Start. | 3.25 X 8.5" | 0033 |
Outreach for eWIC
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| Welcome NC eWIC | Feather banners, floor decals, and window clings celebrate that the NC WIC Program has transitioned to EBT (eWIC). | N/A | N/A | |
| NC eWIC Outreach Cards for Current Participants (Purple) | Cards targeting WIC participants that have not participated recently that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. | 4x6" |
5093; 5093-S |
English JPG Spanish JPG |
| NC eWIC Outreach Cards for Potential Participants (Teal) | Cards targeting potentially eligible families that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. | 4x6" |
5094; 5094-S |
English JPG Spanish JPG |
Tools and Resources
Various tools and resources are available to assist local agencies in their retention and outreach efforts.
Customer Service Resources
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| Customer Satisfaction Surveys | Surveys that capture WIC program customer satisfaction. | 8.5x11" | N/A |
English Spanish |
Local Agency Retention and Outreach Tools
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| Local Agency Retention and Outreach Plan | Template that must be used to document local agency's plan to build and sustain caseload and improve delivery of service annually. Refer to WPM Chapter 10 for details. | 8.5x11" | N/A | |
| WIC Program Outreach Activity Log | Template that can be used to maintain documentation of all local agency retention and outreach efforts including the who, what, when, and where of all activities, and evaluation of the efforts. Refer to WPM Chapter 10 for details. | 8.5x11" | N/A |
Template Sample |
| Identifying Factors that Interfere with Participation Reconciliation Log | Spreadsheet used in conjunction with the "Detailed and Summary Participants Who Failed to Pick Up Benefits" report to collect and assess data related to barriers of participation and missed appointments. | Varies | N/A |
Reconciliation Log
XLS Detailed Instructions |
| Memorandum of Understanding (MOU) | Template can be used to work with partnering agencies to provide WIC services outside the local agency. | 8.5x11" | N/A | Template |
Media Resources
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| How WIC Helps Fact Sheets | Fact sheets developed by the NWA that describe the WIC program on the national and state levels. | 8.5x11" | N/A | |
| WIC Advertisement | A general advertisement used to increase awareness of the WIC program that targets those who may benefit from participation. | 4x5" | N/A |
English JPG Spanish JPG |
| Sample Press Release | A sample press release that can be customized by the local agency and used to promote the WIC program. | 8.5x11" | N/A | |
| Sample Newspaper Articles | Templates for newspaper articles local agencies can use to promote the WIC program. | 8.5x11" | N/A |
English Spanish |
| WIC Outreach: Guidelines for Building Media Relations | Resource document provides guidance on working with the media. | 8.5x11" | N/A | |
| NWA Social Media Starter Kit | NWA resource tailored for local agencies to help them utilize social media effectively. | Web | N/A | Access Onlilne |
| NWA WIC Advocacy Toolkit | NWA resource that provides a variety of advocacy activities with tips, worksheets, and examples of how you can promote the WIC program. | Web | N/A | Access Online |
Partnerships and Community Engagement Resources
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| 2021-2022 NC WIC Program Outreach PowerPoint Presentation | A PowerPoint presentation to provide a framework for Local Agency staff to develop an outreach presentation specific to their agency. Local agencies should save this presentation, modify and enhance as needed based on the purpose and target audience of their outreach efforts. | N/A | N/A | |
| All About WIC | Brochure developed by NWA that targets health care professionals and describes WIC program eligibility, benefits, and food package. | 8.5x11" | N/A | |
| Sample Outreach Letters | Letter templates that promote the WIC program and connect Local Agencies with potential WIC partners in their communities. Specifically, letters address physicians, food assistance programs, child care agencies, and social services. |
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| Nutrition Services Rx | Tear off pads for healthcare providers to refer patients to WIC. Local agencies can customize by adding their contact information. | 4.25 X 5.5" | 0031 | |
| The NC Food and Nutrition Resource Programs Flyer | A quick reference guide provides a snapshot of fourteen different United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) programs available in North Carolina. | 8.5 x 11" | 3703 3703-S |
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| Outreach Activity Guide For Local Agencies | Resource provides ideas for outreach and community engagement. | 8.5x11" | N/A |
Research on WIC
| Resource | Description | Printed Size | Item # | Files |
|---|---|---|---|---|
| 2020-2021 NC WIC Program Outreach PowerPoint Presentation | A PowerPoint presentation to provide a framework for Local Agency staff to develop an outreach presentation specific to their agency. Local agencies should save this presentation, modify and enhance as needed based on the purpose and target audience of their outreach efforts. | N/A | N/A | |
| All About WIC | Brochure developed by NWA that targets health care professionals and describes WIC program eligibility, benefits, and food package. | 8.5x11" | N/A | |
| Sample Outreach Letters | Letter templates that promote the WIC program and connect Local Agencies with potential WIC partners in their communities. Specifically, letters address physicians, food assistance programs, child care agencies, and social services. |
|
|
|
| Nutrition Services Rx | Tear off pads for healthcare providers to refer patients to WIC. Local agencies can customize by adding their contact information. | 4.25 X 5.5" | 0031 | |
| The NC Food and Nutrition Resource Programs Flyer | A quick reference guide provides a snapshot of fourteen different United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) programs available in North Carolina. | 8.5 x 11" | 3703 3703-S |
|
| Outreach Activity Guide For Local Agencies | Resource provides ideas for outreach and community engagement. | 8.5x11" | N/A |
Last Modified: 05-18-2022