The resources on this page are intended for WIC Local Health Agencies. If you work for a local agency and would like to request a resource addition, please contact the WIC Program: Send us an email.

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National WIC Association: National Recruitment and Retention Campaign

The National WIC Association (NWA) is partnering with approximately 62 Indian Tribal Organizations and states, including North Carolina, to support the implementation of a National Recruitment and Retention Campaign. NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity has been developed and shared, with supporting visuals and messaging.

This campaign is a multi-platform effort designed to:

  • Recruit new WIC participants,
  • Retain current participants,
  • Improve the perception of the WIC program, and
  • Create national brand recognition.

  Components of the Campaign

This extensive digital, print, and point of care advertising campaign started in 2016 and is ongoing. Components of the campaign include:

  • Digital Advertising
  • Magazine Print Media
  • Local Activation Toolkit
    • Print Advertisements
    • Posters
    • Facebook Posts
    • Videos
    • Instructions
  • Targeted E-Blasts
  • E-Newsletter
  • Pediatrician and OBGYN and Point of Care Media/Literature
  • Targeted Social Media
  • Health Care Provider Advertising
  • Central Website & Text-to-Enroll
  • WIC Facebook Page
  • Social Influencer Program

  Campaign Resources for Local Agencies

The Resource Center of the NWA Online Community contains tools local agencies can use in their outreach efforts.

The following is available for local agency use:

  • Artwork and Templates
  • Brand Guidelines and Messaging Toolkit
  • State and Local WIC Agency Logos
  • Local Activation Toolkit
    • Print Advertisements
    •  Posters
    •  Facebook Posts
    •  Videos
    •  Instructions

If you have questions about these resources, please contact Natalie Mulloy.

  How to Access the National WIC Association Online Community

Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.

  National Recruitment and Retention Campaign’s Central Website

The signupwic.com website drives potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the signupwic.com update form to ensure their agency’s information is current.

  National Recruitment and Retention Campaign - What's New in 2019 Webinar

The National WIC Association (NWA) hosted the National Recruitment and Retention Campaign - What’s New in 2019 Webinar on 1/24/19. The NWA team and Meredith Custom Solutions team present on the elements of the 2019 campaign and answer questions about the campaign elements.

  NWA Outreach and Retention Survey Highlights Webinar

The National WIC Association (NWA) hosted the NWA Outreach and Retention Survey Highlights webinar on 2/21/19. This webinar will provide an overview of the findings from NWA's 2017 Outreach and Retention Survey report. The Outreach and Retention Survey report describes the outreach and retention activities used by local and state agencies across the country, which activities are most and least popular, and innovative activities that could be replicated in other agencies. Although the report does not describe the effectiveness of various activities, NWA hopes that it will provide our members with new outreach and retention ideas to try out.

  Building Caseload Through Strategic Outreach: Using Data, Leveraging Staff and Finding Partnerships

Local agencies should use available data to plan, implement, and evaluate outreach strategies to build caseload. A strategic plan can improve efficiency, effectiveness, build buy-in among staff to conduct outreach activities, and result in both strengthened community partnerships and improved caseload. This webinar will explore various direct (i.e., to eligible individuals) and in-direct (i.e., establishing relationships with medical providers) strategies for conducting outreach and guide participants on how to develop a plan within their own local agencies.

Local Agency Outreach Resources

Outreach Printed Materials

A variety of outreach materials are available for use by Local WIC Agencies through the Nutrition Services Branch. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the NSB Requisition Form.

 Local Agency Customer Service Resources

  • WIC Services Toolkit
  • Description: This easy to use, multimedia training kit provides staff with resources to address aspects of the service delivery environment that impact the WIC participant experience. The toolkit consists of a collection of 16 training modules for 7 different topic areas. The modules are interactive, with activities and videos to reinforce content. Facilitator guides and printable activities are included for each module. In addition, assessment tools and resource guides. The toolkit was developed in collaboration with Altarum Institute and the States of Delaware, Maryland, New Jersey, and West Virginia, with funding provided by the Mid-Atlantic Region of the USDA Food and Nutrition Service.
  • Topic areas include:
    • Communication Skills
    • Strategies for Group Education
    • Facilities and Use of Space
    • Service Delivery Modules
    • Understanding Your WIC Customers
    • Building Rapport with Diverse Participants
    • Guide for WIC Mentors
  • Target Audience
    • All WIC Staff

 Outreach for Families

Resource Description Printed Size Item # Files
WIC Makes a Healthy Difference! Bilingual pamphlet highlights WIC eligibility, program benefits and contact information. 8.5 x 11" 0020
WIC Outreach Bookmark Bilingual bookmark highlights WIC eligibility, program benefits and contact information. 3.25 x 8.5" 0032
What is WIC? Fact Sheet Provides detailed information about WIC eligibility, program benefits, how to apply and contact information. 8.5 x 11"
  • 0066
  • 0066-S
WIC Welcomes You Poster Reassures WIC participants that WIC welcomes everyone, does not ask for or keep information about visa status or citizenship and ensures participant confidentiality. 18 x 24"
  • 0026
  • 0026-S
English Spanish
NC WIC Program Participant Flyer Flyer that describes what WIC is, who WIC is for and how to apply for WIC services for potential participants. Provides different methods for locating WIC offices in the area. 8.5 x 11"
  • 0067
  • 0067-S
English Spanish
Refer a Friend Card Business cards that encourage peer to peer referrals. Cards can be customized to include local agency contact information. 3.375 X 2.125" 0030
0030-S
Not All Heroes Wear Capes! Bookmark Bookmark highlights WIC services and categorical eligibility with targeted messaging toward mom of children and infants. 3.25 X 8.5" 0035 PDF
You've Got This Veggie Thing Down! Bookmark Bookmark highlights WIC services and categorical eligibility with targeted messaging toward potentially adjuctively eligible families. 3.25 X 8.5" 0038 PDF
You've Got This! Bookmark Bookmark highlights WIC services and categorical eligibility with targeted messaging toward caregivers of all types. 3.25 X 8.5" 0039 PDF
WIC Is Here To Serve You! Bookmark Bookmark highlights WIC services and categorical eligibility with targeted messaging toward immigrants. 3.25 X 8.5" 0041 PDF

 Outreach for Women

Resource Description Printed Size Item # Files
Moms Need WIC Too Bookmark Bilingual bookmark highlights postpartum nutrition concerns addressed by WIC, review of eligibility and contact information. 3.25 X 8.5" 0024
Healthy Diet, Healthy Baby, Teal Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 18 x 24"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5000
    5000-S
  • 5004
    5004-S
  • 5006
    5006-S
Healthy Diet, Healthy Baby, Purple Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 11 x 17"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5003
    5003-S
  • 5005
    5005-S
  • 5007
    5007-S
Smart Bites by WIC Recipe Card: Baked Meatloaf

Smart Bites by WIC Recipe Card: Macaroni and Cheese

Smart Bites by WIC Recipe Card: Chicken Noodle Soup
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. Cards feature healthy meals using WIC approved ingredients. 5 x 7" 5008
5008-S
5009
5009-S
5011
5011-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
Breastfeeding and WIC; WIC Makes a Healthy Difference Provides information about WIC eligibility, program benefits, how to apply, contact information in addition to highlighting WIC Breastfeeding services and supplies. 8.5 x 11"
  • 3956
  • 3956-S
Be the Mom You Want to Be! Bookmark highlights WIC services and categorical eligibility with targeted messaging toward postpartum women. 3.25 X 8.5" 0037 PDF
You Got This, Mom! Bookmark highlights WIC services and categorical eligibility with targeted messaging toward breastfeeding women. 3.25 X 8.5"  0036 PDF
Next Step: Baby! Bookmark highlights WIC services and categorical eligibility with targeted messaging toward pregnant women. 3.25 X 8.5" 0034 PDF

 Outreach for Children

Resource Description Printed Size Item # Files
Look Who's 1! Birthday Card

Look Who's 2! Birthday Card

Look Who's 3! Birthday Card

Look Who's 4! Birthday Card
Age-specific 'Happy Birthday' cards with review of eligibility, program benefits, and contact information. Intended to help families celebrate an exciting milestone, while also reminding them about the benefits of WIC. Highlights the core functions of WIC and also addresses a common misperception by stating that children can participate on the program up to age 5. Includes envelopes. 5.25 x 7.25" 5012
5012-S
5013
5013-S
5014
5014-S
5015
5015-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
WIC Kids Are Off To A Healthy Start! Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children. 3.25 X 8.5"  0040 PDF
WIC KIds Are Off To A Smart Start! Bookmark highlights WIC services and categorical eligibility with targeted messaging toward families with children in Head Start. 3.25 X 8.5"  0033 PDF

 Outreach for eWIC

Resource Description Printed Size Item # Files
Welcome NC eWIC Feather banners, floor decals, and window clings celebrate that the NC WIC Program has tranisitioned to EBT (eWIC). N/A N/A
NC eWIC Outreach Cards for Current Participants (Purple) Cards targeting WIC participants that have not participated recently that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8"  rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. 4x6" 5093;
5093-S
English
PDF
JPG
Spanish
PDF
JPG
NC eWIC Outreach Cards for Potential Participants (Teal) Cards targeting potentially eligible families that highlight the benefits of eWIC in English and Spanish. Each card has a space on the front for a standard 1" x 2-5/8" rectangular label; include a return address, forwarding address, and standard stamp on the back to make a postcard. 4x6" 5094;
5094-S
English
PDF
JPG
Spanish
PDF
JPG

 Outreach Resources for Media

Resource Description Printed Size Item # Files
How WIC Helps Fact Sheets Fact sheets developed by the NWA that describe the WIC program on the national and state levels. 8.5x11" N/A
WIC Advertisement A general advertisement used to increase awareness of the WIC program that targets those who may benefit from participation. 4x5" N/A English
PDF
JPG
Spanish
PDF
JPG
Sample Newspaper Articles Templates for newspaper articles local agencies can use to promote the WIC program. 8.5x11" N/A English
PDF
Spanish
PDF
Media Talking Points Handout provides talking points and key messages local agency staff can use to promote the WIC program. 8.5x11" N/A PDF
Tips for Talking with Reporters Handout for local agency staff that provides guidance for talking to reporters. 8.5x11" N/A PDF
NWA Social Media Starter Kit NWA resource tailored for local agencies to help them utilize social media effectively. Web N/A Access Onlilne
NWA WIC Advocacy Toolkit NWA resource that provides a variety of advocacy activities with tips, worksheets, and examples of how you can promote the WIC program. Web N/A Access Online

  Outreach Resources for Partners

Resource Description Printed Size Item # Files
2019 NC WIC Program Outreach PowerPoint Presentation A PowerPoint presentation to provide a framework for Local Agency staff to develop an outreach presentation specific to their agency. Local agencies should save this presentation, modify and enhance as needed based on the purpose and target audience of their outreach efforts. N/A N/A
All About WIC Brochure developed by NWA that targets health care professionals and describes WIC program eligibility, benefits, and food package. 8.5x11" N/A PDF
Sample Outreach Letters Letter templates that promote the WIC program and connect Local Agencies with potential WIC partners in their communities. Specifically, letters address physicians, food assistance programs, child care agencies, and social services.
  • 8.5x11"
  • 8.5x11"
  • 8.5x11"
  • 8.5x11"
  • N/A
  • N/A
  • N/A
  • N/A
Nutrition Services Rx Tear off pads for healthcare providers to refer patients to WIC. Local agencies can customize by adding their contact information. 4.25 X 5.5" 0031

 

 

Last Modified: November 13, 2019