WIC: Local Agency Outreach Resources
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National WIC Association: National Recruitment and Retention Campaign
The National WIC Association (NWA) is partnering with approximately 62 Indian Tribal Organizations and states, including North Carolina, to support the implementation of a National Recruitment and Retention Campaign. NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity has been developed and shared, with supporting visuals and messaging.
This campaign is a multi-platform effort designed to:
- Recruit new WIC participants,
- Retain current participants,
- Improve the perception of the WIC program, and
- Create national brand recognition.
This extensive digital, print, and point of care advertising campaign started in 2016 and is ongoing. Components of the campaign include:
- Digital Advertising
- Magazine Print Media
- Local Activation Toolkit
- Print Advertisements
- Posters
- Facebook Posts
- Videos
- Instructions
- Targeted E-Blasts
- E-Newsletter
- Pediatrician and OBGYN and Point of Care Media/Literature
- Targeted Social Media
- Health Care Provider Advertising
- Central Website & Text-to-Enroll
- WIC Facebook Page
- Social Influencer Program
Campaign Resources for Local Agencies
The Resource Center of the NWA Online Community contains tools local agencies can use in their outreach efforts.
The following is available for local agency use:
- Artwork and Templates
- Brand Guidelines and Messaging Toolkit
- State and Local WIC Agency Logos
- Local Activation Toolkit
- Print Advertisements
- Posters
- Facebook Posts
- Videos
- Instructions
If you have questions about these resources, please contact Natalie Mulloy.
How to Access the National WIC Association Online Community
Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.
National Recruitment and Retention Campaign’s Central Website
The signupwic.com website drives potential participants to their nearest WIC agency. Local agencies should review the information on the website and submit changes using the signupwic.com update form to ensure their agency’s information is current.
National Recruitment and Retention Campaign - What's New in 2019 Webinar
The National WIC Association (NWA) hosted the National Recruitment and Retention Campaign - What’s New in 2019 Webinar on 1/24/19. The NWA team and Meredith Custom Solutions team present on the elements of the 2019 campaign and answer questions about the campaign elements.
- Recorded Webinar
- Participating States (PDF, 60 KB)
- Handouts (PDF, 2.7 MB)
- CPE Certificate (PDF, 643 KB)
- Certificate (PDF, 68 KB)
NWA Outreach and Retention Survey Highlights Webinar
The National WIC Association (NWA) hosted the NWA Outreach and Retention Survey Highlights webinar on 2/21/19. This webinar will provide an overview of the findings from NWA's 2017 Outreach and Retention Survey report. The Outreach and Retention Survey report describes the outreach and retention activities used by local and state agencies across the country, which activities are most and least popular, and innovative activities that could be replicated in other agencies. Although the report does not describe the effectiveness of various activities, NWA hopes that it will provide our members with new outreach and retention ideas to try out.
- Recorded Webinar
- Handouts (PDF, 1.1 MB)
- CPE Certificate (PDF, 642 KB)
- Certificate (PDF, 68 KB)
Building Caseload Through Strategic Outreach: Using Data, Leveraging Staff and Finding Partnerships
Local agencies should use available data to plan, implement, and evaluate outreach strategies to build caseload. A strategic plan can improve efficiency, effectiveness, build buy-in among staff to conduct outreach activities, and result in both strengthened community partnerships and improved caseload. This webinar will explore various direct (i.e., to eligible individuals) and in-direct (i.e., establishing relationships with medical providers) strategies for conducting outreach and guide participants on how to develop a plan within their own local agencies.
- Recorded Webinar
- Handouts (PDF, 1.3 MB)
- CPE Certificate (PDF, 643 KB)
- Certificate (PDF, 68 KB)
Local Agency Outreach Resources
Outreach Printed Materials
A variety of outreach materials are available for use by Local WIC Agencies through the Nutrition Services Branch. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the NSB Requisition Form.
Local Agency Customer Service Resources
- WIC Services Toolkit
- Description: This easy to use, multimedia training kit provides staff with resources to address aspects of the service delivery environment that impact the WIC participant experience. The toolkit consists of a collection of 16 training modules for 7 different topic areas. The modules are interactive, with activities and videos to reinforce content. Facilitator guides and printable activities are included for each module. In addition, assessment tools and resource guides. The toolkit was developed in collaboration with Altarum Institute and the States of Delaware, Maryland, New Jersey, and West Virginia, with funding provided by the Mid-Atlantic Region of the USDA Food and Nutrition Service.
- Topic areas include:
- Communication Skills
- Strategies for Group Education
- Facilities and Use of Space
- Service Delivery Modules
- Understanding Your WIC Customers
- Building Rapport with Diverse Participants
- Guide for WIC Mentors
- Target Audience
- All WIC Staff
Outreach for Families
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Outreach for Women
Outreach for Children
Outreach for eWIC
Outreach Resources for Media
- Media Talking Points (PDF, 36 KB)
- Tips for Talking with Reporters (PDF, 28 KB)
- Sample Newspaper Article (PDF, 13 KB)
- Sample Newspaper Article (Spanish) (PDF, 17 KB)
- WIC Advertisement
Outreach Resources for Partners
Last Modified: June 5, 2019