New WIC Foods

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WIC, the Special Supplemental Nutrition Program for Women, Infants, and Children, is changing. Starting in October 2009, there will be changes to the supplemental foods provided to WIC participants. The reasons for the changes are to:

1. Strengthen WIC’s breastfeeding promotion and support
2. Meet the 2005 Dietary Guidelines for Americans and the Healthy People 2010 goals and objectives
3. Provide consistency with American Academy of Pediatrics recommendations on infant feeding
4. Add greater variety and choice, and foods that appeal to diverse populations

The North Carolina WIC Program encourages families to move toward better health by promoting these healthy habits: 

1. Breastfeed your baby
2. Increase fiber
3. Lower the fat
4. Eat more fruits and vegetables
5. Eat more whole grains
6. Drink less juice and sweetened beverages
7. Make family meals matter

The new WIC foods support these healthy habits. You may get more information about the new WIC foods from the New WIC Foods Are Coming (PDF, 667 KB) | ¡Llegan nuevos alimentos de WIC en octubre! (PDF, 671 KB).

If you have any questions or concerns please contact your Local WIC Director or contact the WIC Program: Send us an email.