North Carolina WIC - Women, Infants & Children

Local Agency Resources

The resources on this page are intended for WIC Local Health Agencies. If you work for a local agency and would like to request a resource addition, please contact the WIC Program: Send us an email.

National WIC Association: National Recruitment and Retention Campaign

The National WIC Association (NWA) partnered with approximately 45 states, including North Carolina, to support the development of a new National Recruitment and Retention Campaign. This campaign is a three-year, multi-platform effort designed to:

  • Recruit new WIC participants,
  • Retain current participants, and
  • Improve the perception of the WIC program

NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity was developed and shared, with supporting visuals and messaging.

Here's an overview of timeline for the campaign:

  • Digital ads began November 2016
  • Print ads begins in January 2017
  • Information will be available in maternity care centers, OBGYN and pediatric offices starting in February 2017
  • The campaign is currently planned to run through the end of 2018

  National Recruitment and Retention Campaign Website

NWA launched an extensive digital print and advertising campaign. The new website drives potential participants to their nearest agency. Local Agencies can keep their information on the website current by submitting a update form.

  Recruitment and Retention Campaign Online Community

Resources for implementing the new WIC logo and brand are available through an online community. Local Agencies can adapt these materials to meet their needs. The Recruitment and Retention Campaign Online Community includes:

  • Artwork and Templates
  • Brand Guidelines
  • Messaging Toolkit
  • State and Local Agency Logos
  • Discussion Board

Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.

 NWA Contacts

Local Agency Outreach Materials

Other Resources




Public Health Nutritionist Recruitment

Thank you for your interest in public health nutrition positions in North Carolina.

For information on employment in a specific city or county in North Carolina, visit the county or local health department website.

For information on working for the State of North Carolina, visit the Office of State Human Resources.



Department of Health and Human Services

North Carolina Public Health